Folding affects all sales and marketing literature readability as well as effecting the impact of broadcasting a strong message by the way it unfolds in a recipient’s hands. The effectiveness of many sales brochures are directly linked to how the brochure design is projected as it unfolds. Likewise, the overall cost of the brochure is governed by its folding patterns.
While determining the best way to fold a job might not be at the top of your priority list, it is critical to the planning process and can mean the difference between a beautifully finished piece or one that is flawed, cracked and unprofessional in appearance.
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