Many people still, incorrectly think of Variable Data and Personalization as a mere “mail merge”. At R. C. Brayshaw & Company we work with you to take personalization to a higher level by employing data driven marketing practices that help create truly individualized pieces that resonate with your recipients and grab their attention. By evaluating the fields in your database, we can help you introduce customization into your marketing campaigns that have the potential to double or triple your response rates.
Our variable data projects can include customized images, personalized messages, an individual’s data information or a combination of all these. All of the printing is done with state of the art digital presses that can produce short-runs of fewer than 100 to larger print runs into many thousands of pieces, with every single one being unique and tailored to the individual prospect. Whether you’re looking for full color or black & white, we have the variable printing solution to create a professional marketing campaign for you.
Let us show you how we can help you develop targeted marketing campaigns that allow you to speak “one to one” with your audience. Variable Data and Personalization is an excellent tool for implementing targeted marketing campaigns that will appeal to the individual, well focused niches that reside within your large customer and prospect lists.
Data Driven Marketing improves results!
Contact us today.