“Brand” can be described as an organization, service or product with a ‘personality’ that is shaped by the perceptions of the audience, and it represents your ‘corporate image’. The purpose for having a ‘Brand’ is because everything a company does, everything it owns, and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this idea that makes up the company, driving it, showing what it stands for, what it believes in and why it exists. In most cases that identity is based around the visual components that are used to represent a company and are usually assembled within a set of guidelines. These guidelines show how your identity should be applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth. We work with you to help develop a logo and brand that is unique to your company and visually represents it in a positive, easily identifiable manner.
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