Mobile marketing gives you access to your audience 24/7, and reaches them wherever they are. With more than 55% of the U.S. population subscribing to smartphone or tablet services, the opportunities are significant. Many current and emerging technologies now allow your prospects instantaneous access to you. Whether using quick response codes, augmented reality, or mobile advertising, it is important to provide a response channel that is optimized for handheld devices and tablets. A full 59% of smartphone users below the age of 34 prefer to access the internet and social media sites via their mobile phone! Some studies predict that a full 80% of web interaction will be via mobile devices by the year 2017. Considering mobile optimized landing pages for your campaigns is critical for certain demographics.