What’s one of the most effective ways to reach customers, and better yet, convince them to buy? Is it email marketing? Paid search? Social media marketing? Online display ads? How about, “None of the above.” It’s actually direct mail. That’s right. Print and direct mail marketing boasts a 9% customer …
Research shows that print marketing (a form of direct marketing) outperforms digital marketing, but why is this so? Don’t the low cost/high volume approaches of digital ad strategies mean that digital is the de facto winner over print and direct mail marketing? Isn’t this why companies have pivoted to digital …
4 Reasons Why Print Marketing Outperforms Digital Read More »
Self publishing a book? Avoid these 5 book description pitfalls! Are you self publishing a book? Don’t overlook the importance of your book description! After all, your book description tells readers if they should buy … or pick a different title. Writing a book description is hard, which is why …
One of the reasons why digital marketing efforts are so attractive to business owners and marketers is because of measurement and trackability. However, it’s not difficult to measure the effectiveness of a direct mail campaign, and the results can be just as accurate. The most popular methods of measuring response …
7 Ways to Measure Direct Mail Campaign Response Rates Read More »
Self-publishing is a very cost-effective method to get your story crafted into a professional piece of work that you can share with family and friends, or distribute and sell for a profit. Whether your dream is a soft cover (paperback), hard cover (case bound) or an eBook, R.C. Brayshaw can …
Getting Started with Self-Publishing, Book Printing, or Print-on-Demand Publishing Read More »
It’s important to know how to measure the success of your direct mail marketing campaigns. Generating data is great, but how do you turn that data into metrics you can take action on? The following six marketing metrics will help you do just that! Metric #1 – Response RateMetric #2 …
6 Must-Have Marketing Metrics to Measure Direct Mail Success Read More »
Is it safe to touch my mail and printed brochures? COVID-19 on PAPER The Coronavirus is affecting everything in our daily lives, and a new norm of working from home, homeschooling our children, and avoiding any unnecessary human contact has set in. This is leading many to ask: is it …
To our valued customers: Please be advised that R.C. Brayshaw & Company, Inc. has been designated as essential business to the critical infrastructure by both the US Department of Homeland Security and the State of New Hampshire in the functions of: Newspapers, television, radio, and other media services; Businesses providing …
R.C. Brayshaw is an Essential Business and Remains Open Read More »
We are currently open! We want to assure our customers and partners that we are taking all necessary actions to prevent interruptions in our service to you. For the health and safety of our staff and customers, we have implemented every precaution to conduct business as safely as possible. This …
Want to increase to increase the ROI of your direct mail advertising campaigns? Check out the fourteen tips we’ve compiled below. Whether you’re a beginner or a direct mail advertising pro, these fourteen optimizations are certain to improve the success of your efforts. Tip #1 – Create a Unique Offer …
14 Tips to Improve the ROI of Direct Mail Advertising Read More »