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Tom Brayshaw

3 Reasons to Outsource Your Social Media Management

With 76% of Americans on social media, managing multiple accounts has become a necessary part of any business’s marketing strategy. Social media has become an effective tool for entrepreneurs, small businesses, and large businesses alike to build strong relationships with their customers through audience analytics, one-to-one communication, and high-quality referrals. Social media platforms—Facebook, Twitter, Instagram, Snapchat, Periscope, Google+, LinkedIn… the list continues to grow!—each have different tools for businesses, as well as different post requirements, …

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Mail Under Your Own Indicia!

Introducing the USPS “Mail Anywhere” Program: Mail Under Your Own Indicia! We are pleased to announce we are now a USPS Mail Anywhere service provider. Our participation in this program allows R.C. Brayshaw & Company to mail any valid USPS permit from any post office—meaning that when we process a mailing for you, the indicia can reflect your permit, city and state. What does this do for you? When your mailer carries your company’s permit …

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Can you answer these 4 crucial questions about your website?

Your website needs regular checkups to stay healthy and competitive—free from malware, bad code, and poor Search Engine Optimization (SEO) practices. Based on your unique needs, you rely on your website to serve several critical functions for your business (such as gathering new leads, processing sales, cataloging your products), but without routine maintenance, your website could be failing behind the scenes without your knowledge. Can you answer the following 4 questions about your website and …

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Bots, Blockers, and Bad Data

The modern boogiemen of digital marketing   If you’re like many other marketers, you’ve realized that more and more of your customers and prospects are on social media, browsing blogs, and using the web for their everyday purchasing decisions. To keep your brand in front of them, you’ve invested your valuable marketing dollars in pay-per-click ads via Google AdWords or social media. You’ve seen the number of hits on those ads, traffic to your webpages, …

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Using the Power of Predictable Consumer Behavior to Drive Action

Understanding your prospects and the triggers that will drive them to respond to your marketing message is critical to generating a positive marketing return on investment. At R.C. Brayshaw & Company, we know that applying behavioral science to direct marketing initiatives leads to better conversations, and better conversations lead to more sales. Behavioral marketing in its simplest definition is identifying which marketing stimuli trigger which consumer response, and measuring their effectiveness. Behavioral marketing creates an …

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4 Strategies for an Effective Trade Show Booth

Attendees on a crowded trade show floor are often straining to see the exhibitors with the products, services and people that appeal to their specific interests—the first thing they will likely see when approaching your booth is your backdrop. If you’ve invested in pre-show marketing, prospects might be looking for you specifically, and it will be critical that you are easy-to-find and have informative displays that meet their expectations. On the other hand, if they’ve …

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Developing a Successful Trade Show Experience

One of the best ways a company can market their business to hundreds of potential new customers is to exhibit at a trade show. Every year, numerous trade shows are held in all parts of the country providing the opportunity for businesses to meet face-to-face with prospects interested in their products. In addition, trade shows also provide a great opportunity to build relationships with existing customers who are in attendance as well. On the other …

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Trade Show Season 2016

Supplementing your trade show experience by providing quality, branded take-away items will keep your company name in the minds of attendees long after a show is over. At R.C. Brayshaw & Company, we offer an endless selection of promotional solutions that provide more and diverse ways for your customers to continue to interact with your brand. Although we have a plethora of items to choose from, there are three things to keep in mind when …

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Be Part of a Global Initiative

This year, we’d like to encourage you to participate in #GivingTuesday, a global day dedicated to giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. Occurring this year on December 1, #GivingTuesday is held annually on the Tuesday after Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday to kick-off the holiday giving season and inspire people to collaborate in improving their …

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Using Simple Psychology to Increase Conversions

When working with select business partners who are offering to help you market your company in the vast world of digital opportunities, be sure to pay close attention to how they define success.  While we are now able to help deliver your messages using techniques such as retargeted advertising and IP address targeting, some companies are using newly created terms like “viewbility” (how many times your message can be viewed in online ads) to measure …

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