Match mailing is a method that quickly matches two or more pieces of mail through a specialized system to be sent to the same recipient for better efficiency. It has the power to turn the people receiving your direct mail piece into clients by delivering personalized pieces that resonate with the recipient.

Personalization has become the standard of marketers using data to drive their marketing messages because it produces amazing results. The reaction your target audience has to your direct mail will be determined by whether or not they can relate to it. For instance, including your customer’s name at the beginning of the printed piece immediately grabs their attention because human beings are programmed to respond to their names. Using data-driven marketing techniques to customize the remainder of the message keeps them engaged with your offer because it speaks directly to their interests.

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