CROSS MEDIA LEAD GENERATION
Cross-Media Lead Generation
Lead generation has continuously evolved in the past 20 years. Modern strategy implements multiple trackable channels to optimize both audience targeting and response rates. Work with our experienced marketing team to develop lead generation initiatives based on your unique goals.
Our strategic plans may include one or more of the following:
Direct Mail Marketing
Direct mail continues to have the highest response rates and the greatest impact for lead generation. Incorporate trackable response channels to learn more about your audience and gather data for future marketing strategy. (Read more about Direct Mail Campaigns here.)
Trackable Response Channels
Trackable URLs or microsites are a must for effective lead generation campaigns. Not only do they provide valuable data on which of your initiatives are driving traffic (and converting!) but they are instrumental to informing how to allocate your budget for future marketing campaigns.
Email continues to be an effective and inexpensive channel to reach your house list or your prospect list. While response rates on email alone remain low, integration with other channels will increase your brand exposure and give traction to your event or special offer.
Social Media Marketing
Utilize social media channels to leverage your content marketing to the right audience, and drive qualified traffic to your website. Retargeted advertising through social media can capitalize on new or existing customers for increased conversion rates on your products or services.
Lead-generation through content marketing involves answering the right questions for your prospects in exchange for their information. This involves the right leverage and the right follow-up to generate response and convert qualified leads to measurable revenue.
Pay Per Click (PPC) Advertising
Get in front of your customers when they need you the most—when they are actively searching for your product or service. Developing a custom landing page strategy for your PPC campaigns will help you drive leads and optimize your strategy for improved conversion rates.
Meet with our team to discuss these strategies in more detail in a customized plan that works for you!
Chat with us about your next project.
Contact us today.