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Print and Shout: Strengthen Your Brand Image with Ingenious Promotional Products in NH

New Hampshire-based website thetowntalk.com recently reported on the University of New Hampshire’s healthy eating campaign that makes use of a sensible and effective method. The university’s cafeteria now uses plates with dietary suggestions printed on the surface to encourage healthy eating among students.

The so-called Wildcat Plates, named after the school’s mascot, offer a bit more detail than the “My Plate” graphic promoted by the U.S. Department of Agriculture. While the USDA image shows a plate divided into four segments labeled “fruits,” ‘’vegetables,” ‘’grains,” and “proteins,” the Wildcat plate specifies “lean protein” and “whole grains” and offers suggestions such as “try whole wheat pasta, brown rice or quinoa.”

Like schools around the country, UNH has revamped its dining halls in recent years to add healthier — some would even say gourmet — offerings. The university has set a goal of becoming the nation’s healthiest campus by 2020 and believes the new plates are a helpful tool for students who may be away from home and making their own food choices for the first time, said Jo Porter, deputy director of the New Hampshire Institute for Health Policy and Practice.

A direct approach that incorporates novel and eye-catching elements can help a promotional strategy succeed, and nothing can be more direct than printing your message onto a useful, everyday item. Businesses can learn a thing or two from the UNH’s Wildcat Plates campaign. Meanwhile, you can turn to an established printing company like R.C. Brayshaw & Company for high-quality promotional products in NH that are sure to entice your target audience.

When it comes to producing high-impact promotional products, you’ll need to consider various factors. Among other things, these items should be able to strengthen your brand image in the eyes of every recipient. Rather than spend on cheap, throwaway corporate giveaways of inferior quality, you’ll want to choose durable and useful items that can boost brand name recall and enable clients to associate your brand with positive qualities such as resilience and dependability.

As for promoting your brand to potential clients or partners, you certainly can’t afford to overlook business card printing in NH. Your business card should be tasteful, readable, and representative of your company’s image. In addition, promotional items and memorabilia such as mugs, shirts, hats, trophies, or plaques need to display your corporate logo prominently and must remain consistent with your overall branding strategy.

(From N.H. College uses designed plates to promote healthy eating, The Town Talk, September 30, 2013)