Your company is unique, so your brand should be clear and recognizable. When you launch an Email campaign that clearly represents your company or organization, it is more likely that your readers will trust what you have to say, every single time. Customized Email campaigns allow you to personalize your message with both variable imagery and content. This increases the probability that your message will capture the interest of the recipient and drive results! When you combine the power of Email with direct mail marketing, your response rates increase by 3X to 5X over a single channel campaign.