Integrated Marketing – Part 5

Personal URLs

Personalized URLs provide a convenient response channel for your client or prospect, allowing you to send them to exactly where you want them to be, based on their interests. Personalized URLs link direct mail, signage, Email and numerous other print media with internet response channels help to:

  • Improve response rates
  • Capture relevant preferences indicated by your customers and prospects for future marketing use
  • Assist you with engaging responders with meaningful, targeted dialogue
  • Provide you with real-time, warm lead generation
  • Help you convert responders’ preferences into revenue

Many marketers have already integrated personalized URLs into their marketing strategies, so don’t allow yourself to fall behind your competitors!

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