What Is Informed Delivery?
The United States Postal Service has launched an exciting new initiative called Informed Delivery, an optional notification service that emails residential consumers and shows them what’s arriving in their mailbox that day. This service already has 32 million subscribers … but only 900 campaigns are currently running across the entire United States.
900 campaigns. Think about that for a moment.
This means that right now, there’s almost no competition for your business. This strategy is so new there’s almost no chance that your competitors are already using it.
Informed Delivery turns direct mailpieces into multi-channel marketing pieces by allowing you to reach customers digitally. It increases:
- Response Rates
How Does Informed Delivery Work?
What Are The Results?
Our campaigns with The Culinary Institute Of America drove College Admissions for Spring 2021, Fall 2021 and promoted Virtual Events and Virtual Campus Visits.
What Are The Benefits?
R.C. Brayshaw can now link your direct mail pieces to landing pages, microsites, and more, exponentially expanding your influence as a brand owner.
You can now convert your prospects into customers with CTA’s like special offers, discounts, and branding content that grows your business.
If multiple people in a home are signed up, they all receive the notification email, which increases impressions and frequency even more.