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Integrated Marketing – Part 6

Targeted MailingTargeted Mailing for Optimum Response

Like it or not, most of us read our direct mail over a trash can. On average, we have 3 seconds to capture the attention of our audience or our marketing efforts with them will be disposed of without a second thought. This means it is more important than ever to unleash the power of your customer database!

On average, your prospects are seeing over 2,900 marketing messages every day! Capturing the interest of your audience can be achieved by utilizing any number of factors that will help your message resonate with them. Among them are age, income level, marital status, family dynamics, personal interests, product interests, buying habits, etc., allowing you to leverage customer data to achieve dramatic returns on your marketing investments. Envision the impact behind a direct marketing piece that is unique to the person receiving it. These targeted mailings allow you to execute a highly customized, one-to-one marketing mailing that will speak directly to your customer or prospect and will prevent your message from being discarded before it is read.

In the past, marketing was all about sending a single, static message to everyone you were reaching out to. Today, with data-driven, targeted marketing, we are sending messages that are unique to the recipient, using a 1 to 1 marketing technique rather than a 1 to all. With targeted mailings using relevant variable data, there’s truly no limit to what you can execute in terms of a focused, data-driven campaign.