Cutting Costs with a Web-To-Print Portal

Are you looking for a new way to lower overall expenses related to your print-based marketing collateral? Consider for a moment the total expenditure in man hours required to create, purchase, warehouse and distribute the various catalogs, flyers, brochures and other marketing materials that are crucial to promoting your products and services. What if you can reduce the costs associated with the time spent processing orders, maintaining a storeroom, fulfilling orders and managing inventory?

Our web-to-print portal service is one area that has consistently proven effective in reducing our clients’ in-house expense associated with creating and managing their print communications. A web-to-print portal offers a cost effective solution by storing finished product in our warehouse and utilizing our user-friendly online ordering system to efficiently distribute materials where you need them.

You provide your users with predetermined access levels using unique logins, allowing you to manage which products you wish to make available to them based on their location, job responsibilities, or active promotions. They can then order materials 24/7, from anywhere in the world. Our portal provides the combined benefits of reducing your internal production and storage costs while providing current materials, on demand, to your end users.

In conjunction with these benefits, inventory can be managed through the use of minimum and maximum orders, with usage controlled by a staff member of your choice managing order approvals before they are processed. Product usage and inventory are tracked automatically for your convenience. When an item hits a predetermined level based on your usage rates, a low inventory notification allows you to replenish your supply in plenty of time to avoid depleting your stock of critical marketing materials. Your web portal is completely organic and designed to fill your specific needs, allowing for easy edits and updates to ensure that your site is constantly up to date with your current collateral.

With the constant competition for attention across all media channels, the importance of your brand identity can never be compromised. A web-to-print portal provides you with control over the consistent quality of your promotional materials thereby assuring reliable presentation of your brand imagery. A user-friendly interface saves your associates time when ordering while reducing the storage and collateral management costs associated with the time spent maintaining a storeroom, fulfilling orders, and managing inventory.

There is no better time than now to consider your own web-to-print portal. To find out more about what this service can do for you, please contact your R.C. Brayshaw & Company consultant or me today.

President of R.C. Brayshaw



Tom Brayshaw, President & CEO

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