How to Market Your Business in an Economic Downturn or Recession

Watch these tips on how to market your business!

Samantha Gordon, Director of Marketing at R.C. Brayshaw & Company, offers her insights into how and why companies need to continue marketing even during a recession or economic downturn, such as the one caused by COVID-19.

Times are uncertain, and businesses are experiencing record declines in revenue, but there is hope!

Gordon draws on her extensive marketing experience as well as luminary sources, such as the Harvard Business Review, to discuss why businesses should keep marketing even when clients are canceling projects or pulling back on advertising. Watch these tips on how to market your business in an economic downturn or recession. Get a free consultation of your online presence or feedback on a campaign you may be struggling with. Email: marketing@rcbrayshaw.com R.C. Brayshaw is here for you!

Are you interested in a free business consultation? Email marketing@rcbrayshaw.com or contact us today!


Jocz, K. Quelch, J. (2009) How to Market in a Downturn. Harvard Business Review. Retrieved from https://hbr.org/2009/04/how-to-market-in-a-downturn-2 

Patel, N. (2020). What The Coronavirus (COVID-19) Means For Marketers. Retrieved from https://neilpatel.com/blog/coronavirus/

Scroll to Top