** Updated to current USPS Standards in February, 2020 **
Even with the rise of email and online advertising, direct mail is still one of the most effective ways to get your message in front of your target audiences. Studies show that millennials in particular still appreciate the value of a physical mailer, and across the board 70-80% of consumers say they open most of their mail, even when they think it’s “junk”.
If your marketing strategy includes mailing projects for prospects or existing customers, this infographic is for you! We’ve assembled some of the most need-to-know information for current USPS mailing standards, to help your next project go smoothly.