Printing Companies in NH Respond to an Increasingly Hybrid Market

An update on the Publishers Weekly website talks about the current state of book publishing in light of the growing popularity of e-books. Contrary to suspicions that printed books are a dying breed, industry experts agree that print publications can coexist with their electronic counterparts. Recent figures seem to suggest such a development, as the article points out:

So the book publishing industry appears to be headed toward a hybrid market, meaning that consumers will be buying a mix of e-books and print books. Financial reports from six major trade houses that have large North American operations show the demand for both print books and e-books. Penguin Group, for example, reported that worldwide print sales rose 13% in the first half of 2013 compared to the same period last year, while digital sales increased 28%. At Houghton Mifflin Harcourt’s trade operation, print sales rose at a faster pace than e-book sales in the same period, with print up 30% and e-books ahead 13%.

The figures certainly don’t lie—printing is still a popular and beloved medium. While e-books may be quite convenient, there’s still a certain charm to flipping through the pages of an exquisitely printed book that e-readers can only hope to simulate. Those who wish to self-publish books on a small-scale, limited-edition basis can turn to trusted printing companies in NH.

The fact that traditional books – be they paperbacks or hardcovers – don’t need any sort of power supply makes them even more appealing to die-hard bookworms. Indeed, there’s often something special about holding an actual book in your hand compared to swiping through your smartphone or tablet. In addition, the results of a recent survey reveal that 89% of regular book readers have read at least one printed book in the last 12 months.

There will always be a place for printed books, and authors shouldn’t be afraid to release their works on paper. An established printing company in NH – like R.C. Brayshaw & Company, for instance – make it possible for writers to produce small batches of their work for their target audiences. Just because e-books are a lot easier to publish doesn’t guarantee optimum readership; a printed book could still make all the difference.

(From Reinventing Book Printing Toward a Hybrid Market, Publishers Weekly, September 20, 2013)

Scroll to Top