COntent Marketing & COpywriting
Content Marketing & Copywriting
Content marketing is one of the most effective ways to reach and convert your prospects and customers and has proven benefits such as:
- Driving Product Sales
- Building Customer Loyalty
- Generating Leads
- Expanding Your Customer Base
- Increasing Brand Awareness.
Content marketing—the development and distribution of helpful or engaging online content (blogs, videos, social media posts, etc.)—is the act of stimulating interest in a brand’s products or services.
However, all content is not created equally.
You need to fuse a sound content marketing strategy with strong copywriting and a creative vision if you want to increase brand awareness, generate leads, and grow ROI.
R.C. Brayshaw is ready to help you reach your ideal customers in ways that lead to business growth today.
Our team is exceptionally well-versed in copywriting and content marketing tactics and strategies. From printed materials to websites to social media content and beyond, we deliver content that achieves your goals and accelerates your business.
Customers Don't Act If Copywriting Doesn't
Copywriting—writing text to increase brand awareness and persuade your ideal customers to take the desired action—is a critical component of any good inbound content marketing strategy.
However, it’s just as important for direct marketing efforts such as paid advertising, promotional products, SEO, website copywriting, and much more.
Whether you need a multichannel solution or a single-channel addition to your existing marketing mix, R.C. Brayshaw is here to help.
Have questions about content marketing or copywriting? Contact us today!
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Content Marketing Strategy Tips
STEP #1 – Define Your Mission and Goals
What are you trying to achieve? Brand awareness or lead generation, for example? Each of these goals will require a different approach, so start by writing down what your goals are.
STEP #2 – Use Key Progress Indicators (KPIs)
Use SMART goals to ensure that your goals are specific and measurable. These milestones will help you stay focused and what you’re trying to achieve.
- Earn a defined amount of revenue within a specific time period (monthly, quarterly, annually, etc.).
- Earn quality leads by driving traffic to your landing page or lead magnet.
- Increase email subscriptions by a given amount in a given time period.
- Increase engagement on social media by a given amount.
- The sky is the limit here; just make sure your KPIs align with your stated goals.
STEP #3 – Use Analytics to Define Your Audience
Dive into your website, social, email, etc. analytics to learn about your ideal customers.
STEP #4 – Conduct a Content Audit
What assets do you already have? What can you repurpose, and what needs to be built from scratch? By identifying what you have, you can more effectively project what you need. Look for your content gaps, as well as their effectiveness in the past.
STEP #5 – Define Your Best Content Channels
Use the information from Steps 1-4 to assess where your content will be most effective.
Pro tip: Don’t forget to look at your competitors. Is there an area they haven’t leveraged yet? It might be ripe for the picking …
STEP #6 – Type of Content
What kind of content is most likely to resonate with your target audiences? Create it. Or hire us to do it for you!
STEP #7 – Resources
Content marketing isn’t easy. It takes time, money, resources, and a strategic vision to execute effectively. What can you reasonably achieve based on your current situation?
STEP #8 – Content Marketing Calendar
You need one. Plan out your content development goals for the week, month, quarter, and year. Doing this will help you visualize how you’re going to be successful.
STEP #9 – Content Creation
You’ve finally reached the fun part. Now you can start creating content!
STEP #10 – Distribution and Marketing
How are you going to distribute your content to your audience? Email, social, direct mail? What about contacting influencers or using website retargeting?
STEP #11 – Measurement
Have you achieved your goals? Why or why not? Use tools such as Google Analytics and social media analytics to assess the effectiveness of your efforts. This information is likely to be valuable for improving your next content marketing effort!