DIRECT MAIL CAMPAIGNS
R.C. Brayshaw & Company partners with your organization for effective direct mail campaigns at any stage of the process. Depending on your needs, you may choose to utilize our team for all or some of the following services:
Conceptualization & Strategy
Not everyone knows where to start with a new direct mail campaign! If you need assistance with strategy and development, our experienced team brings years of direct mail strategy to work for you. Meet with our marketing team to discuss your unique goals, audience insights, and let us help you develop an effective plan for your business.
Design & Personalization
Our exceptional design team can work with you to marry your unique brand with behavioral science and neuromarketing strategy built for direct mail response. An important ingredient in any direct mail campaign is the power of the creative—ensure that your brand and message is well-represented and optimized for lead generation.
Increase response rates from your direct mail campaigns by integrated trackable URLs, personalized URLS, coordinated email marketing, or supporting digital advertising through social media or search engine marketing. Depending on your campaign goals and audience, you may be looking to add supporting content to your website through blogs or landing pages.
Timely Printing & Mailing
An important ingredient in direct mail campaigns is the timing. You can rest assured that your mailers and follow-up mailers will hit the post office on the precise timeframes specified by your strategy for optimal results. Our complete in-house mailing services ensure that we can get each mailing project, even complicated personalization or match-mailings, out the door on time.
Trackability & Reporting
If you integrate your direct mail campaign with a landing page, trackable URL, or personalized URLs, you open a new world of data to inform your lead follow-up and future marketing initiatives. Partner with us to develop these channels, receive customized reporting on response data for your target audience, and begin to develop more intelligent future strategy.