It’s not a secret that social media has impacted our daily lives immensely. It’s how many of us start our day, and often how we end it. It’s changed how we communicate with people, how we get our daily news, how we shop and even how we learn. Based on a survey performed by Facebook, it’s even powerful enough to change our mood! Needless to say, it’s a major part of our daily lives and it’s not going away.
As a twenty-something year old and a recent college grad, social media has been engrained into my system. It’s happened far too many times that I’ve had multiple social media sites open on my computer only to find myself simultaneously checking the same sites on my phone. I’m sure I’m not alone on this but I feel that it shows how intertwined our lives are with social media.
I’ve overheard so many comments similar to, “We’re Facebook friends.” or “I saw this thing on Pinterest…” or “Which filter should I use?” or “I’m tweeting this, what’s a good hashtag to use?” If we went back 15 years, people wouldn’t even know what we’re talking about! But nowadays, if you don’t have at least a basic knowledge about these avenues of communication, it might appear to others that you live under a rock.
At R.C. Brayshaw, we understand the importance of social media and the role it plays for businesses, large and small. Technology has come such a long way that it’s no longer about hard sells and cold calls. Social media marketing is all about having a conversation with your audience, building your brand, and developing brand loyalty in the virtual world before you ever meet with a prospect.
While you might think that it’s a relatively simple task to monitor a company’s social media presence, on the contrary, a lot of hard work and passion goes into engaging customers and keeping up to date with the latest trends. There is so much more available than just Facebook and Twitter! Social networks like Instagram and Pinterest are rising fast and more platforms keep emerging every day. As a society, we have never been more connected. For businesses and brands it’s easier than ever to reach out and engage with their audiences. Social media is a significantly vital asset in the marketing world, and if you aren’t up to date you’ll soon find that your customers will be engaging with your competition instead of you.
Here at R.C. Brayshaw & Company, we follow the trends, analyze the data and generate results. We understand why it’s a huge advantage to know the ins and outs of each social networking platform. We know how to utilize their unique tools for the most effective results. These tools help target relevant audiences who will relate to your content, allow you to schedule posts ahead of time, thereby make conversing with your audience easier, and help you to become more efficient with your time overall.
I am fortunate to have the opportunity to acquire and develop my social marketing skills by being a part of a talented and creative marketing team. I am able to integrate my love for graphic design and social media into one awesome position. It’s not only about what we can do to help our clients’ to better market themselves today, but it’s exciting to try and imagine what we might be able to achieve in just another two, three or five years from now. We don’t know what the future holds, but we know we’ll be ready to embrace emerging technologies and utilize them to their fullest potential!