What’s one of the most effective ways to reach customers, and better yet, convince them to buy? Is it email marketing? Paid search? Social media marketing? Online display ads? How about, “None of the above.” It’s actually direct mail. That’s right. Print and direct mail marketing boasts a 9% customer …
One of the reasons why digital marketing efforts are so attractive to business owners and marketers is because of measurement and trackability. However, it’s not difficult to measure the effectiveness of a direct mail campaign, and the results can be just as accurate. The most popular methods of measuring response …
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It’s important to know how to measure the success of your direct mail marketing campaigns. Generating data is great, but how do you turn that data into metrics you can take action on? The following six marketing metrics will help you do just that! Metric #1 – Response RateMetric #2 …
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Is it safe to touch my mail and printed brochures? COVID-19 on PAPER The Coronavirus is affecting everything in our daily lives, and a new norm of working from home, homeschooling our children, and avoiding any unnecessary human contact has set in. This is leading many to ask: is it …
Want to increase to increase the ROI of your direct mail advertising campaigns? Check out the fourteen tips we’ve compiled below. Whether you’re a beginner or a direct mail advertising pro, these fourteen optimizations are certain to improve the success of your efforts. Tip #1 – Create a Unique Offer …
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Updated May 21, 2020 Direct Mail Marketing The phrase “Direct mail is dead” has been running around for some time. It comes up time and time again as companies shift their dollars towards online/digital marketing initiatives. With the cost of postage increasing and the volume of physical mail traveling through …
Well, it’s that time of year again! Time for watching friends make short-lived resolutions, wading through news articles about this year’s trends, and dealing with price increases from the United States Postal Service. Unfortunately, we can only help you with the latter. But if you’re overwhelmed by the USPS’s overview, …
** Updated to current USPS Standards in February, 2020 ** Even with the rise of email and online advertising, direct mail is still one of the most effective ways to get your message in front of your target audiences. Studies show that millennials in particular still appreciate the value of a …
Recently I received a postcard as a direct mail marketing piece from a prominent retailer that has been recognized on several occasions as a leader in the direct marketing industry. Prior to receiving the postcard offering 15% off my next order, I was accustomed to regularly receiving catalogs from this …
Introducing the USPS “Mail Anywhere” Program: Mail Under Your Own Indicia! We are pleased to announce we are now a USPS Mail Anywhere service provider. Our participation in this program allows R.C. Brayshaw & Company to mail any valid USPS permit from any post office—meaning that when we process a …