fbpx

Print

Direct Mail Marketing: How Effective is Print and Direct Mail?

How Effective is Print & Direct Mail Marketing?

What’s one of the most effective ways to reach customers, and better yet, convince them to buy? Is it email marketing? Paid search? Social media marketing? Online display ads? How about, “None of the above.” It’s actually direct mail. That’s right. Print and direct mail marketing boasts a 9% customer response rate compared to other digital marketing channels, which hover around 1% … or less. (Table 1. Guttman, 2019) Direct Mail Marketing Research Research by …

How Effective is Print & Direct Mail Marketing? Read More »

Direct Mail Marketing: 4 Reasons Print Advertising Outperforms Digital

4 Reasons Why Print Marketing Outperforms Digital

Research shows that print marketing (a form of direct marketing) outperforms digital marketing, but why is this so? Don’t the low cost/high volume approaches of digital ad strategies mean that digital is the de facto winner over print and direct mail marketing? Isn’t this why companies have pivoted to digital strategies and continue to abandon direct mail, leaving the space less competitive (and more lucrative) than ever before? Digital strategies have their place, but it’s …

4 Reasons Why Print Marketing Outperforms Digital Read More »

Self-Publishing: 5 Book Description Pitfalls

5 Book Description Pitfalls

Self publishing a book? Avoid these 5 book description pitfalls! Are you self publishing a book? Don’t overlook the importance of your book description! After all, your book description tells readers if they should buy … or pick a different title.  Writing a book description is hard, which is why so many self-published authors overlook the importance of these precious 100-200 words of text. It is a frighteningly small number of words that are supposed …

5 Book Description Pitfalls Read More »

Direct Mail Marketing: 7 Ways to Measure Direct Mail Marketing Response Rates

7 Ways to Measure Direct Mail Campaign Response Rates

One of the reasons why digital marketing efforts are so attractive to business owners and marketers is because of measurement and trackability. However, it’s not difficult to measure the effectiveness of a direct mail campaign, and the results can be just as accurate. The most popular methods of measuring response rates include: Online Tracking/Trackable URLs Codes or Coupons Call Center or Telephone Tracking QR Codes Business Reply Card/Complete a Form Social Media Website Traffic As …

7 Ways to Measure Direct Mail Campaign Response Rates Read More »

Getting Started with Self-Publishing, Book Printing, or Print-on-Demand Publishing

Getting Started with Self-Publishing, Book Printing, or Print-on-Demand Publishing

Self-publishing is a very cost-effective method to get your story crafted into a professional piece of work that you can share with family and friends, or distribute and sell for a profit. Whether your dream is a soft cover (paperback), hard cover (case bound) or an eBook, R.C. Brayshaw can help you with a professional, marketable finished product.  By self-publishing your book, you have complete control over the content, editing, design, legal, copyright decisions, quantities …

Getting Started with Self-Publishing, Book Printing, or Print-on-Demand Publishing Read More »

Direct Mail Marketing: 6 Must-Have Metrics to Measure Direct Mail Response Rates

6 Must-Have Marketing Metrics to Measure Direct Mail Success

It’s important to know how to measure the success of your direct mail marketing campaigns. Generating data is great, but how do you turn that data into metrics you can take action on? The following six marketing metrics will help you do just that! Metric #1 – Response RateMetric #2 – Conversion RateMetric #3 – Cost Per Acquisition (CPA)Metric #4 – Average Order ValueMetric #5 – Return on Investment (ROI)Metric #6 – Lifetime Value (LTV) …

6 Must-Have Marketing Metrics to Measure Direct Mail Success Read More »

Direct Mail Marketing: 4 Tips to Improve the ROI of Direct Mail Marketing

14 Tips to Improve the ROI of Direct Mail Advertising

Want to increase to increase the ROI of your direct mail advertising campaigns? Check out the fourteen tips we’ve compiled below. Whether you’re a beginner or a direct mail advertising pro, these fourteen optimizations are certain to improve the success of your efforts. Tip #1 – Create a Unique Offer Tip #2 – Use Unique Tracking Methods Tip #3 – Professional Design Tip #4 – Target Tip #5 – Retarget Tip #6 – Personalize Tip …

14 Tips to Improve the ROI of Direct Mail Advertising Read More »

Self-Publishing: 3 Common Mistakes of Book Cover Design

3 Common Book Cover Design Mistakes

You’re ready for self-publishing. You’ve put the finishing touches on your manuscript, and you can’t wait to see your idea become a reality. You’re excited and nervous. Maybe you’re even a little scared. The publishing process can be overwhelming, and your book has to be the best it can be. Nothing else will suffice. But what comes after “The End”? As an author, you’re probably aware that it’s not the end at all. It’s another beginning. …

3 Common Book Cover Design Mistakes Read More »

Self-Publishing: 6 Book Formatting Mistakes to Avoid

6 Book Formatting Mistakes to Avoid

Book formatting isn’t the most glamorous task for authors and self-publishers to undertake. It’s often approached with a groan and a less than enthusiastic mindset. After all, it’s tedious and time-consuming, and you’d rather be writing your next great book. However, it’s a mistake for self-publishers to overlook how critical interior book formatting is, and how it can positively or negatively affect the satisfaction—or lack thereof—readers experience while reading your book. Don’t let your book …

6 Book Formatting Mistakes to Avoid Read More »

Protecting your brand with color management

Protecting your Brand with Closed Loop Color Management

One thing we’ve always been proud of at R.C. Brayshaw & Company, throughout our 40 years providing excellence through print, is how we strive to bring in the best technology to ensure the best results for our customers. What is closed-loop color management? Closed-loop color management, at the most basic level, “closes the loop” between users and processes to ensure color accuracy across a project. As a G7 certified printer, our proofing and press equipment …

Protecting your Brand with Closed Loop Color Management Read More »

Scroll to Top