Give Customers Something They’ll Use All Year: 2027 Calendars and Planners Think it’s too early to start planning next year’s calendars and planners? Think again. Starting early gives you time to create something people will genuinely want to use, whether you’re thanking customers, recognizing employees, engaging members and donors, or
Give Customers Something They’ll Use All Year: 2027 Calendars and Planners Read More »
Planning for Fall Printing: Why Summer Is the Perfect Time to Start Summer has a way of flying by. Every year, organizations tell themselves there’s plenty of time before their fall print and mailing projects need to be ready. Then September arrives. Suddenly, fundraising appeals need to be mailed, schools
Planning for Fall Printing: Why Summer Is the Perfect Time to Start Read More »
5 More Ways to Create a Better Nonprofit Annual Report Many organizations think of annual reports as year-end summaries, but their value extends far beyond documenting the past. When approached strategically, an annual report can do much more than recap the year by accomplishing three important goals: Inform readers about
5 More Ways to Create a Better Nonprofit Annual Report Read More »
5 Ways to Turn Your Nonprofit Annual Report Into a Storytelling Tool The most effective nonprofit annual reports do more than share numbers. They help your supporters understand the people, stories, and impact behind your mission: The students who received scholarships. The volunteers who donated their time. The donors who
5 Ways to Turn Your Nonprofit Annual Report Into a Storytelling Tool Read More »
Why Some Outdoor Events Feel Professional – and Others Don’t: How Better Signage, Branding, and Sponsor Visibility Create a Stronger Event Experience Spring and summer are peak seasons for golf tournaments, outdoor events, fundraisers, and local fairs, and if you’ve been to enough of them, you’ve probably noticed that some
Outdoor Signage Design: Why Most Signs Get Ignored (and How to Fix It) Signage is one of the fastest ways to capture your customers’ attention, but only if it’s designed to be seen. As spring events, promotions, and outdoor traffic pick up, signage becomes a go-to tool for reaching customers
Outdoor Signage Design: Why Most Signs Get Ignored (and How to Fix It) Read More »
What’s one of the most effective ways to reach customers, and better yet, convince them to buy? Is it email marketing? Paid search? Social media marketing? Online display ads? How about, “None of the above.” It’s actually direct mail. That’s right. Print and direct mail marketing boasts a 9% customer
How Effective is Print & Direct Mail Marketing? Read More »
Research shows that print marketing (a form of direct marketing) outperforms digital marketing, but why is this so? Don’t the low cost/high volume approaches of digital ad strategies mean that digital is the de facto winner over print and direct mail marketing? Isn’t this why companies have pivoted to digital
4 Reasons Why Print Marketing Outperforms Digital Read More »
Self publishing a book? Avoid these 5 book description pitfalls! Are you self publishing a book? Don’t overlook the importance of your book description! After all, your book description tells readers if they should buy … or pick a different title. Writing a book description is hard, which is why
5 Book Description Pitfalls Read More »
One of the reasons why digital marketing efforts are so attractive to business owners and marketers is because of measurement and trackability. However, it’s not difficult to measure the effectiveness of a direct mail campaign, and the results can be just as accurate. The most popular methods of measuring response
7 Ways to Measure Direct Mail Campaign Response Rates Read More »
