What’s one of the most effective ways to reach customers, and better yet, convince them to buy? Is it email marketing? Paid search? Social media… Read More »How Effective is Print & Direct Mail Marketing?
Research shows that print marketing (a form of direct marketing) outperforms digital marketing, but why is this so? Don’t the low cost/high volume approaches of… Read More »4 Reasons Why Print Marketing Outperforms Digital
One of the reasons why digital marketing efforts are so attractive to business owners and marketers is because of measurement and trackability. However, it’s not… Read More »7 Ways to Measure Direct Mail Campaign Response Rates
Self-publishing is a very cost-effective method to get your story crafted into a professional piece of work that you can share with family and friends,… Read More »Getting Started with Self-Publishing, Book Printing, or Print-on-Demand Publishing
It’s important to know how to measure the success of your direct mail marketing campaigns. Generating data is great, but how do you turn that… Read More »6 Must-Have Marketing Metrics to Measure Direct Mail Success
Want to increase to increase the ROI of your direct mail advertising campaigns? Check out the fourteen tips we’ve compiled below. Whether you’re a beginner… Read More »14 Tips to Improve the ROI of Direct Mail Advertising
One thing we’ve always been proud of at R.C. Brayshaw & Company, throughout our 40 years providing excellence through print, is how we strive to… Read More »Protecting your Brand with Closed Loop Color Management