Research shows that print marketing (a form of direct marketing) outperforms digital marketing, but why is this so? Don’t the low cost/high volume approaches of digital ad strategies mean that digital is the de facto winner over print and direct mail marketing? Isn’t this why companies have pivoted to digital …
4 Reasons Why Print Marketing Outperforms Digital Read More »
Recently I received a postcard as a direct mail marketing piece from a prominent retailer that has been recognized on several occasions as a leader in the direct marketing industry. Prior to receiving the postcard offering 15% off my next order, I was accustomed to regularly receiving catalogs from this …
Your customer or prospect has just searched for you on their phone and instead they find your competitor in the #1 search result, they click on their mobile-friendly site, and your sales opportunity just vanished. Because you didn’t optimize your website for mobile devices using the correct SEO practices, your …
Are You Losing Sales Opportunities? It May be Time to Re-Evaluate Your Website for SEO Read More »
We know you want your message to be read and considered by your customers. For the New Year we have compiled our top ten list of best practices for email campaigns. 1. Have a Compelling and Descriptive Subject Header There is nothing more crucial to a good eblast than a …