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Direct Mail Marketing: How Effective is Print and Direct Mail?

How Effective is Print & Direct Mail Marketing?

What’s one of the most effective ways to reach customers, and better yet, convince them to buy? Is it email marketing? Paid search? Social media marketing? Online display ads? How about, “None of the above.” It’s actually direct mail. That’s right. Print and direct mail marketing boasts a 9% customer response rate compared to other digital marketing channels, which hover around 1% … or less. (Table 1. Guttman, 2019) Direct Mail Marketing Research Research by …

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Direct Mail Marketing: 4 Reasons Print Advertising Outperforms Digital

4 Reasons Why Print Marketing Outperforms Digital

Research shows that print marketing (a form of direct marketing) outperforms digital marketing, but why is this so? Don’t the low cost/high volume approaches of digital ad strategies mean that digital is the de facto winner over print and direct mail marketing? Isn’t this why companies have pivoted to digital strategies and continue to abandon direct mail, leaving the space less competitive (and more lucrative) than ever before? Digital strategies have their place, but it’s …

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Direct Mail Marketing: 7 Ways to Measure Direct Mail Marketing Response Rates

7 Ways to Measure Direct Mail Campaign Response Rates

One of the reasons why digital marketing efforts are so attractive to business owners and marketers is because of measurement and trackability. However, it’s not difficult to measure the effectiveness of a direct mail campaign, and the results can be just as accurate. The most popular methods of measuring response rates include: Online Tracking/Trackable URLs Codes or Coupons Call Center or Telephone Tracking QR Codes Business Reply Card/Complete a Form Social Media Website Traffic As …

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Getting Started with Self-Publishing, Book Printing, or Print-on-Demand Publishing

Getting Started with Self-Publishing, Book Printing, or Print-on-Demand Publishing

Self-publishing is a very cost-effective method to get your story crafted into a professional piece of work that you can share with family and friends, or distribute and sell for a profit. Whether your dream is a soft cover (paperback), hard cover (case bound) or an eBook, R.C. Brayshaw can help you with a professional, marketable finished product.  By self-publishing your book, you have complete control over the content, editing, design, legal, copyright decisions, quantities …

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Direct Mail Marketing: 6 Must-Have Metrics to Measure Direct Mail Response Rates

6 Must-Have Marketing Metrics to Measure Direct Mail Success

It’s important to know how to measure the success of your direct mail marketing campaigns. Generating data is great, but how do you turn that data into metrics you can take action on? The following six marketing metrics will help you do just that! Metric #1 – Response RateMetric #2 – Conversion RateMetric #3 – Cost Per Acquisition (CPA)Metric #4 – Average Order ValueMetric #5 – Return on Investment (ROI)Metric #6 – Lifetime Value (LTV) …

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How to Make Your Own Sanitizer Wipes

When the times get tough, our employees innovate. A big THANK YOU to Pam in our digital facility for sharing this recipe on how to make your own sanitizer wipes from common household ingredients. Get the recipe below or download it here and take it with you: How to Make Your Own Sanitizer Wipes.     R.C. Brayshaw & Company is here to help you with your print and marketing needs. Questions, comments or concerns? …

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How to Market Your Business in an Economic Downturn or Recession

How to Market Your Business in an Economic Downturn or Recession

Watch these tips on how to market your business! Samantha Gordon, Director of Marketing at R.C. Brayshaw & Company, offers her insights into how and why companies need to continue marketing even during a recession or economic downturn, such as the one caused by COVID-19. Times are uncertain, and businesses are experiencing record declines in revenue, but there is hope! Gordon draws on her extensive marketing experience as well as luminary sources, such as the …

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Is My Mail Safe to Touch? COVID-19

Is it safe to touch my mail and printed brochures? COVID-19 on PAPER The Coronavirus is affecting everything in our daily lives, and a new norm of working from home, homeschooling our children, and avoiding any unnecessary human contact has set in. This is leading many to ask: is it safe to touch my mail and other printed materials? According to the CDC, the best way to prevent illness is to avoid exposure to the …

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Direct Mail Marketing: 4 Tips to Improve the ROI of Direct Mail Marketing

14 Tips to Improve the ROI of Direct Mail Advertising

Want to increase to increase the ROI of your direct mail advertising campaigns? Check out the fourteen tips we’ve compiled below. Whether you’re a beginner or a direct mail advertising pro, these fourteen optimizations are certain to improve the success of your efforts. Tip #1 – Create a Unique Offer Tip #2 – Use Unique Tracking Methods Tip #3 – Professional Design Tip #4 – Target Tip #5 – Retarget Tip #6 – Personalize Tip …

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2019 Web Trends: Does your site hold up?

An up-to-date website is an important part of any modern marketing plan. Best practices for website performance are constantly changing with search engine algorithm updates, user expectations, and device trends. We’ve compiled a few of the most important bullet points for your website to stay on top of 2019 trends for the modern site visitor. Performance-Minded Development Google has consistently made strides in pushing the importance of page speed through regular search algorithm updates. As …

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