Put simply, an online portal is a customized ordering interface for your company. Your portal can contain an assortment of items that you need to make available to your employees, partners, or clients—whether they are all in one office, or spread across the world. Usage is simple: each user receives […]
What is an online portal? Read More »
One thing we’ve always been proud of at R.C. Brayshaw & Company, throughout our 40 years providing excellence through print, is how we strive to bring in the best technology to ensure the best results for our customers. What is closed-loop color management? Closed-loop color management, at the most basic
Protecting your Brand with Closed Loop Color Management Read More »
Updated May 21, 2020 Direct Mail Marketing The phrase “Direct mail is dead” has been running around for some time. It comes up time and time again as companies shift their dollars towards online/digital marketing initiatives. With the cost of postage increasing and the volume of physical mail traveling through
Direct Mail Marketing is Alive … & Trending Up Read More »
Well, it’s that time of year again! Time for watching friends make short-lived resolutions, wading through news articles about this year’s trends, and dealing with price increases from the United States Postal Service. Unfortunately, we can only help you with the latter. But if you’re overwhelmed by the USPS’s overview,
USPS Rates are on the rise… (again) Read More »
** Updated to current USPS Standards in February, 2020 ** Even with the rise of email and online advertising, direct mail is still one of the most effective ways to get your message in front of your target audiences. Studies show that millennials in particular still appreciate the value of a
Your Guide to USPS Standards [Infographic] Read More »
When your warm leads are searching for your products, how do you ensure they find your website? Since 1995, the global count of internet users has risen from 1% to 40%, meaning that today there are more than 3.5 billion internet users across the world. This translates to over 3,500,000,000
The keys to finding your business online – Organic SEO v. Paid SEM Read More »
Maintaining a strong social media presence has become increasingly important, as consumers grow to rely on these platforms for product information and peer-approved brands. In fact, social media continues to be a key driver of traffic to relevant websites, competing head-to-head with search engines for the highest number of site
3 Ways Social Media Supports Your Brand Read More »
These proofreader’s marks are the generally accepted symbols to indicate changes and corrections in an understandable manner. They can be used to edit the content, punctuation, and formatting of what you are proofreading.
Your Guide to Proofreader’s Marks Read More »
With 76% of Americans on social media, managing multiple accounts has become a necessary part of any business’s marketing strategy. Social media has become an effective tool for entrepreneurs, small businesses, and large businesses alike to build strong relationships with their customers through audience analytics, one-to-one communication, and high-quality referrals.
3 Reasons to Outsource Your Social Media Management Read More »
Recently I received a postcard as a direct mail marketing piece from a prominent retailer that has been recognized on several occasions as a leader in the direct marketing industry. Prior to receiving the postcard offering 15% off my next order, I was accustomed to regularly receiving catalogs from this
Is your Email Marketing generating revenue? Read More »
