The world of print and marketing moves faster than ever in today’s ever changing world. It has been a rollercoaster ride for business, marketers, and consumers alike in the last few years and that is not going to stop, making it even more important to track the up and coming trends of the year.
What’s one of the most effective ways to reach customers, and better yet, convince them to buy? Is it email marketing? Paid search? Social media marketing? Online display ads? How about, “None of the above.” It’s actually direct mail. That’s right. Print and direct mail marketing boasts a 9% customer …
Research shows that print marketing (a form of direct marketing) outperforms digital marketing, but why is this so? Don’t the low cost/high volume approaches of digital ad strategies mean that digital is the de facto winner over print and direct mail marketing? Isn’t this why companies have pivoted to digital …
4 Reasons Why Print Marketing Outperforms Digital Read More »
One of the reasons why digital marketing efforts are so attractive to business owners and marketers is because of measurement and trackability. However, it’s not difficult to measure the effectiveness of a direct mail campaign, and the results can be just as accurate. The most popular methods of measuring response …
7 Ways to Measure Direct Mail Campaign Response Rates Read More »
It’s important to know how to measure the success of your direct mail marketing campaigns. Generating data is great, but how do you turn that data into metrics you can take action on? The following six marketing metrics will help you do just that! Metric #1 – Response RateMetric #2 …
6 Must-Have Marketing Metrics to Measure Direct Mail Success Read More »
Watch these tips on how to market your business! Samantha Gordon, Director of Marketing at R.C. Brayshaw & Company, offers her insights into how and why companies need to continue marketing even during a recession or economic downturn, such as the one caused by COVID-19. Times are uncertain, and businesses …
How to Market Your Business in an Economic Downturn or Recession Read More »
Want to increase to increase the ROI of your direct mail advertising campaigns? Check out the fourteen tips we’ve compiled below. Whether you’re a beginner or a direct mail advertising pro, these fourteen optimizations are certain to improve the success of your efforts. Tip #1 – Create a Unique Offer …
14 Tips to Improve the ROI of Direct Mail Advertising Read More »
Put simply, an online portal is a customized ordering interface for your company. Your portal can contain an assortment of items that you need to make available to your employees, partners, or clients—whether they are all in one office, or spread across the world. Usage is simple: each user receives …
Updated May 21, 2020 Direct Mail Marketing The phrase “Direct mail is dead” has been running around for some time. It comes up time and time again as companies shift their dollars towards online/digital marketing initiatives. With the cost of postage increasing and the volume of physical mail traveling through …
When your warm leads are searching for your products, how do you ensure they find your website? Since 1995, the global count of internet users has risen from 1% to 40%, meaning that today there are more than 3.5 billion internet users across the world. This translates to over 3,500,000,000 …
The keys to finding your business online – Organic SEO v. Paid SEM Read More »