It’s important to know how to measure the success of your direct mail marketing campaigns. Generating data is great, but how do you turn that data into metrics you can take action on? The following six marketing metrics will help you do just that! Metric #1 – Response RateMetric #2
6 Must-Have Marketing Metrics to Measure Direct Mail Success Read More »
Watch these tips on how to market your business! Samantha Gordon, Director of Marketing at R.C. Brayshaw & Company, offers her insights into how and why companies need to continue marketing even during a recession or economic downturn, such as the one caused by COVID-19. Times are uncertain, and businesses
How to Market Your Business in an Economic Downturn or Recession Read More »
Want to increase to increase the ROI of your direct mail advertising campaigns? Check out the fourteen tips we’ve compiled below. Whether you’re a beginner or a direct mail advertising pro, these fourteen optimizations are certain to improve the success of your efforts. Create a Unique Offer Use Unique Tracking
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Put simply, an online portal is a customized ordering interface for your company. Your portal can contain an assortment of items that you need to make available to your employees, partners, or clients—whether they are all in one office, or spread across the world. Usage is simple: each user receives
What is an online portal? Read More »
Updated May 21, 2020 Direct Mail Marketing The phrase “Direct mail is dead” has been running around for some time. It comes up time and time again as companies shift their dollars towards online/digital marketing initiatives. With the cost of postage increasing and the volume of physical mail traveling through
Direct Mail Marketing is Alive … & Trending Up Read More »
When your warm leads are searching for your products, how do you ensure they find your website? Since 1995, the global count of internet users has risen from 1% to 40%, meaning that today there are more than 3.5 billion internet users across the world. This translates to over 3,500,000,000
The keys to finding your business online – Organic SEO v. Paid SEM Read More »
Maintaining a strong social media presence has become increasingly important, as consumers grow to rely on these platforms for product information and peer-approved brands. In fact, social media continues to be a key driver of traffic to relevant websites, competing head-to-head with search engines for the highest number of site
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With 76% of Americans on social media, managing multiple accounts has become a necessary part of any business’s marketing strategy. Social media has become an effective tool for entrepreneurs, small businesses, and large businesses alike to build strong relationships with their customers through audience analytics, one-to-one communication, and high-quality referrals.
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Your website needs regular checkups to stay healthy and competitive—free from malware, bad code, and poor Search Engine Optimization (SEO) practices. Based on your unique needs, you rely on your website to serve several critical functions for your business (such as gathering new leads, processing sales, cataloging your products), but
Can you answer these 4 crucial questions about your website? Read More »
The modern boogiemen of digital marketing If you’re like many other marketers, you’ve realized that more and more of your customers and prospects are on social media, browsing blogs, and using the web for their everyday purchasing decisions. To keep your brand in front of them, you’ve invested your
Bots, Blockers, and Bad Data Read More »
