Marketing

Ring, Ring! Mobile Marketing’s Calling and It’s Time to Pick Up the Phone Hopefully you browse the web seated at your desk, so you won’t fall over from the shock of this week’s post. Smartphone users will soon outnumber those who don’t use them. In fact, maybe you’re not browsing

Throughout history, new developments have consistently changed the face of marketing, and they will continue to do so as technology evolves at an ever increasing rate. The marketing world would not be embracing the new tools available to us if they weren’t working. The fact is, they are working, and

Even with all the tools that technology places at a marketer’s fingertips today, it is still important to know your target market to avoid campaign ‘blind spots’. For example, it’s too simplistic to say that all wine-drinking women prefer to sip from a bottle with an animal printed on it.

Unless you began your career with the Zuckerberg Team, it’s more than likely that you are surrounded by all four generations within your workplace. Today marketers must focus not only on their product or brand, but on how to engage with the varied demographics in their audience as well. Every

Recently in a meeting with a client, our discussion came around to the effectiveness of QR (Quick Response) codes. “I don’t think there’s any doubt about it”, the client stated, “QR codes are just not catching on in this country like they did in Asia and Europe, and I truly

If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. Direct mail campaigns are the Old Faithful of marketing—businesses count on them because they’re dependable and promise a consistent ROI. You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization.

To many people, a multi-touch marketing campaign might seem overwhelming, but it is actually easier to deploy than you think. Simply stated, a multi-touch marketing campaign uses multiple methods of reaching out to prospects in order to maximize the effectiveness of a campaign. An example might be a campaign that

Don’t be discouraged by a failure. It can be a positive experience. Failure is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error, which we

Twitter Analysis from the marketing consulting firm Winterberry Group, entitled “Outlook 2011 What to Expect in Direct & Digital Marketing,” shows a positive outlook for direct channels in 2011. Spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars. This surge is driven by a