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Marketing

Successful QR Code Usage

Although the Quick Response (QR) code has been around for a number of years, it continues to be challenged as to whether or not it is an effective marketing tool. Although there are a myriad of reasons as to why some marketers might feel that the codes are ineffective, when […]

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Beyond Survival

Throughout history, new developments have consistently changed the face of marketing, and they will continue to do so as technology evolves at an ever increasing rate. The marketing world would not be embracing the new tools available to us if they weren’t working. The fact is, they are working, and

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