Importance of an Overall Marketing Strategy

Wikipedia defines strategy as “a high level plan to achieve one or more goals under conditions of uncertainty.” As a small business, we are constantly searching for ways to reach out to new and existing customers by bringing more value and services to the table. In today’s environment, relying on the old way of doing business, particularly in regards to your marketing plan, will cause you to fall behind your competition in the blink of an eye. R.C. Brayshaw can help you avoid this and put you on the path to success by utilizing all the new and innovative marketing tools at our disposal.

Typically, most business owners start with a “tactic” instead; they’ll join the local Chamber of Commerce, purchase a Radio Ad, send an email to their newsletter list, redesign their website, post on their Facebook Fan page, or send a tweet.

Many of these tactics can be helpful, but they are never as effective as they could be if they were part of a well-designed plan based on achieving a goal. If your business is not where it should be right now, I challenge you not to rush out and try some random tactics like most struggling business owners.

Be bold and go in a different direction; the direction that the successful 5% of business owners go. Take a moment today and dedicate 20 minutes of time to think about your overall marketing strategy. How can you make it better? How can you generate more leads for your business? What can you do to generate new customers offline and online? What can you do to generate more referrals from your existing customers? By taking just 20 minutes to answer these questions, you will be amazed at how you can transform your business.

We look forward to working with you to develop a new strategy through the utilization of the new tactics that are making so many of our clients successful in today’s highly competitive business environment.

Tom Brayshaw
Tom Brayshaw, President & CEO

PS – Earlier this month we launched a New Marketing campaign for one of our Clients and they literally TRIPLED their Email List using our revised Strategy. Just goes to show how little hinges can swing BIG doors. This one new strategy change is transforming their business! If you would like to hear more about the results of this campaign Jim from our team will be happy to talk to you about them!

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