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Company Updates

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R.C. Brayshaw is an Essential Business and Remains Open

To our valued customers: Please be advised that R.C. Brayshaw & Company, Inc. has been designated as essential business to the critical infrastructure by both the US Department of Homeland Security and the State of New Hampshire in the functions of: Newspapers, television, radio, and other media services; Businesses providing mailing and shipping services, including post office boxes; Businesses that supply other essential businesses with the support or supplies necessary to operate; Workers necessary for …

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Operations During COVID-19: We are Open!

We are currently open! We want to assure our customers and partners that we are taking all necessary actions to prevent interruptions in our service to you. For the health and safety of our staff and customers, we have implemented every precaution to conduct business as safely as possible. This includes sanitization every hour on the hour of each work station, all communal areas, delivery vans, and incoming/outgoing materials, as well as limiting traffic within …

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Celebrating our 40th Anniversary

From the President: Looking Forward After 40 Years

Dear Friends, 2019 marks a very exciting milestone for R.C. Brayshaw & Company, and I’m truly grateful to have customers and community partners like yourself to celebrate with. 40 years ago, on July 1st, 1979, Richard and Fran Brayshaw opened the doors to the historical train station on Newmarket Road, after years of renovation and work, as an offset print shop. They had a dream to provide the highest quality print—and a corresponding mission to …

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Using the Power of Predictable Consumer Behavior to Drive Action

Understanding your prospects and the triggers that will drive them to respond to your marketing message is critical to generating a positive marketing return on investment. At R.C. Brayshaw & Company, we know that applying behavioral science to direct marketing initiatives leads to better conversations, and better conversations lead to more sales. Behavioral marketing in its simplest definition is identifying which marketing stimuli trigger which consumer response, and measuring their effectiveness. Behavioral marketing creates an …

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Using Simple Psychology to Increase Conversions

When working with select business partners who are offering to help you market your company in the vast world of digital opportunities, be sure to pay close attention to how they define success.  While we are now able to help deliver your messages using techniques such as retargeted advertising and IP address targeting, some companies are using newly created terms like “viewbility” (how many times your message can be viewed in online ads) to measure …

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President's Message July 2015

Where is the hub of your online presence?

Advances in technology continually alter the way that we interact with and learn about the companies we wish to do business with. As a result of these changes, it is important for every business owner and their business development staff to evaluate the results and marketing ROI of their promotional efforts. Today, your website should be viewed as the hub of your business, with spokes coming in from all your marketing channels drawing prospects and …

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President's Message April 2015

Cutting Costs with a Web-To-Print Portal

Are you looking for a new way to lower overall expenses related to your print-based marketing collateral? Consider for a moment the total expenditure in man hours required to create, purchase, warehouse and distribute the various catalogs, flyers, brochures and other marketing materials that are crucial to promoting your products and services. What if you can reduce the costs associated with the time spent processing orders, maintaining a storeroom, fulfilling orders and managing inventory? Our …

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Maintaining the Ability to Serve Your Every Need

It has been an exciting Spring and Summer here at R.C. Brayshaw & Company as we continue to add to the extensive list of services we provide to our customers.  As I reflect back on our many accomplishments over the past several years, all a direct result of the loyal patronage we receive from clients like you, the item that I am most proud of is the diversity of the services we are able to …

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R.C. Brayshaw & Company announces 1st of its kind printing technologies to New Hampshire and Vermont!

Now offering improved efficiencies reaching 100% or more over their competitors, R.C. Brayshaw & Company has completed the purchase and installation of a new 8 Color plus coater, 29” x 41” Heidelberg perfecting Speedmaster XL106 that is capable of printing both sides of a press sheet in a single pass. “With unrivaled productivity and technological advances, not only can we offer substantial cost savings by cutting presstimes in half, but we address what is so …

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Ensuring Success in 2014

I hope we have helped you achieve your goals during the past year and we look forward to contributing to your success in 2014! At R.C. Brayshaw & Company we are constantly monitoring developments in all forms of communication so we can continue to provide you with powerful solutions for your marketing needs. In this new year we will continue to help you integrate your brand on every piece of communication, across all media forms. …

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