Marketing

Email Campaigns Your company is unique, so your brand should be clear and recognizable. When you launch an Email campaign that clearly represents your company or organization, it is more likely that your readers will trust what you have to say, every single time. Customized Email campaigns allow you to

Personal URLs Personalized URLs provide a convenient response channel for your client or prospect, allowing you to send them to exactly where you want them to be, based on their interests. Personalized URLs link direct mail, signage, Email and numerous other print media with internet response channels help to: Improve

Targeted Mailing for Optimum Response Like it or not, most of us read our direct mail over a trash can. On average, we have 3 seconds to capture the attention of our audience or our marketing efforts with them will be disposed of without a second thought. This means it

Capturing Critical Marketing Information From Customer Prospects Integrated marketing campaigns provide real time activity reporting allowing you to monitor results and quickly generate targeted responses. With the marketing information you obtain, you can continue your communication with the prospect using automatic, personalized drip marketing techniques. This will ultimately reduce the

Customer Database Development and Management Capturing data about your customers is invaluable, allowing you to utilize that information to improve your future marketing efforts. With every integrated marketing campaign you execute, a plan of action to collect, organize and analyze the demographic and behavioral information is vital to your continued

Mobile Marketing Mobile marketing gives you access to your audience 24/7, and reaches them wherever they are. With more than 55% of the U.S. population subscribing to smartphone or tablet services, the opportunities are significant. Many current and emerging technologies now allow your prospects instantaneous access to you. Whether using

Conclusion Integrated and cross media marketing campaigns allow you to utilize a wide array of marketing channels that will expand your reach, improve your sales opportunities, and help you obtain a high return on your marketing investments. Consistency in your marketing efforts will maximize effectiveness, so at R.C. Brayshaw &

During our many meetings with customers, and in the seminars we present, perhaps the most compelling message we share is the need to consider the integration of your marketing, sales, and public relations campaigns as a process rather than individual events. With today’s multitude of communication tools, you want to