Marketing

Okay, I’m the first to admit that I am more than mildly annoyed by the age discrimination demonstrated by marketing firms and retail establishments. If you were to believe the advertisements you see on television, the only thing that our 50+ population ever purchases, or has any interest in, are […]

Introduction In today’s marketing environment, there are many dynamic means with which to reach your audience, but none of them are 100% effective by themselves. Distinctive demographics, or segments of the population, communicate and respond in channels that are quite different from one another. Not only do you need to

Social Media Presence Today, approximately 67% of internet users have active accounts on at least one social networking site. The immense popularity of social networking sites like Facebook, Twitter, and Linkedin has transformed them into extremely effective marketing devices. You can use social media to establish brand recognition, manage customer

Variable Data Imaging The power of variable data imaging provides you with the opportunity to respond to your customers and prospects’ inquiries based on their specific interests and needs. Best of all, this dynamic strategy can be used in both the digital and printed world. Variable data allows you the

Email Campaigns Your company is unique, so your brand should be clear and recognizable. When you launch an Email campaign that clearly represents your company or organization, it is more likely that your readers will trust what you have to say, every single time. Customized Email campaigns allow you to

Personal URLs Personalized URLs provide a convenient response channel for your client or prospect, allowing you to send them to exactly where you want them to be, based on their interests. Personalized URLs link direct mail, signage, Email and numerous other print media with internet response channels help to: Improve

Targeted Mailing for Optimum Response Like it or not, most of us read our direct mail over a trash can. On average, we have 3 seconds to capture the attention of our audience or our marketing efforts with them will be disposed of without a second thought. This means it

Capturing Critical Marketing Information From Customer Prospects Integrated marketing campaigns provide real time activity reporting allowing you to monitor results and quickly generate targeted responses. With the marketing information you obtain, you can continue your communication with the prospect using automatic, personalized drip marketing techniques. This will ultimately reduce the

Customer Database Development and Management Capturing data about your customers is invaluable, allowing you to utilize that information to improve your future marketing efforts. With every integrated marketing campaign you execute, a plan of action to collect, organize and analyze the demographic and behavioral information is vital to your continued

Mobile Marketing Mobile marketing gives you access to your audience 24/7, and reaches them wherever they are. With more than 55% of the U.S. population subscribing to smartphone or tablet services, the opportunities are significant. Many current and emerging technologies now allow your prospects instantaneous access to you. Whether using