Marketing

Public Relations “best practices” impacting the perception the public has of any organization or business continues to evolve at a rapid pace. It is critical for all companies to understand that their use of media, the media channels they choose to use, the relevance of their message(s), and whether or

Every successful business or organization knows that the recipe for a successful brand includes carefully defining what your business represents and delivering a consistent customer experience every time. Whether you are a for-profit business, a non-profit service organization, educational institution, or health care provider, your brand says, “This is who we

Effective lead generation, combined with a systematic process that will properly nurture prospects until they convert over to your revenue stream can be confusing at best, and disastrous at its worst. Confusing because of all the various techniques available today for attracting the right audience in both the B2C and

We often hear of the frustrations businesses are having trying to generate successful email campaigns with adequate response rates. Many of them are employing the correct practices, but they are still garnering disappointing results. Even with a great call to action, engaging creative, and a targeted message, their promotions still

By now it is very likely that you have typed into your search engine of choice, a topic or term for which you would like more information about. What you might not have noticed is that a significant number of the search results you see no longer reference a standard

Okay, I’m the first to admit that I am more than mildly annoyed by the age discrimination demonstrated by marketing firms and retail establishments. If you were to believe the advertisements you see on television, the only thing that our 50+ population ever purchases, or has any interest in, are

Introduction In today’s marketing environment, there are many dynamic means with which to reach your audience, but none of them are 100% effective by themselves. Distinctive demographics, or segments of the population, communicate and respond in channels that are quite different from one another. Not only do you need to

Social Media Presence Today, approximately 67% of internet users have active accounts on at least one social networking site. The immense popularity of social networking sites like Facebook, Twitter, and Linkedin has transformed them into extremely effective marketing devices. You can use social media to establish brand recognition, manage customer

Variable Data Imaging The power of variable data imaging provides you with the opportunity to respond to your customers and prospects’ inquiries based on their specific interests and needs. Best of all, this dynamic strategy can be used in both the digital and printed world. Variable data allows you the