The on-going, critical theme you hear from us is the importance of incorporating both printed and digital communications is your marketing plan to achieve maximum results. While the importance of print is easy to overlook due to the ease of digital communications, according to Nielsen Research, nearly 90% of customers […]
Maintaining a Healthy Marketing Mix Read More »
Saddle stitch, bleed, ligature… sounds like the beginnings of a complex medical procedure, doesn’t it? That’s what I thought too in my first couple of weeks as a new employee at R.C. Brayshaw & Company. I quickly learned that all three represent important printer terminology and that I should expect
A Digital Girl… in a Print World Read More »
I awoke Wednesday morning, March 13th, wishing my wife a happy anniversary as we celebrated 30 years since our first date. She asked me if I remember picking her up at the dorm that first time and whether or not I was nervous. Of course, I played the macho man
First Date with Integrated Marketing Campaigns Read More »