As a creative who understands production, direct mail designer Patrick Fultz is always trying to tweak existing formats in order to get them to work better or simply inventing new ones. He seeks to reinvent the way companies go about customer acquisition, retention and win-back campaigns by combining the power […]
5 Best Practices in Direct Mail Design Read More »
Don’t be discouraged by a failure. It can be a positive experience. Failure is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error, which we
Why ‘Conversion’ Is Not The Most Important Metric Read More »
LinkedIn can help enhance your company’s marketing communications in a social media environment. Here are five business objectives LinkedIn can help achieve. Position business or company. A LinkedIn presence, either in terms of a company page or in employee profiles, proves that your firm exists. Further, these references give life
5 Goals LinkedIn can help your business accomplish Read More »
Life is shaped by rules. Some we can deal with others we resist. Some rules are designed to benefit us and others are designed to control us. Everything has rules spoken and unspoken. It is up to us to determine which rules apply to enabling us to accomplish things and
Social Media Should’s And Should Not’s Read More »
Twitter Analysis from the marketing consulting firm Winterberry Group, entitled “Outlook 2011 What to Expect in Direct & Digital Marketing,” shows a positive outlook for direct channels in 2011. Spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars. This surge is driven by a
Direct Mail on the Rise in 2011 Read More »
The USPS is running a special promotion to entice mailers to test mobile barcodes on their direct mail. The ultimate goal is to build awareness of mobile technology and demonstrate to mailers how mobile barcodes can increase the value of mail. A mobile barcode is a two-dimensional barcode that can
USPS QR Code Promotion For Postage Savings Read More »
People may be enamored by the power of today’s technology, but the old ways of doing things still have their pull. For instance, Tech & Science argued that while the Internet and social media have dominated the world of marketing in New Hampshire (NH) and other states, a poster can
Why Your Business Needs an NH Poster Printing Company for Marketing Read More »
An article by Vladimir Gendelman published last July 24 on the MarketingProfs website discusses about common print marketing myths. According to the author, “A host of inaccurate myths surrounds the print industry, leaving many with the wrong impression-that print isn’t eco-friendly or effective…and other misconceptions.” Misinformation usually results to missed
Poster Printing in NH and Other Print Marketing Methods: Still Running Read More »
